When you sell a product online, many people use a sales letter approach.  This is where you have an extremely long letter that has so much evidence in it that people will be assured that your product is top quality, safe and a great buy.  However, many people do not EVER read the entire sales letter.  They find it annoying, time consuming and just become bored with the product by the time they read about the 500th word.

One of your best alternatives is to blog.  With blogging you can sell your product in one post, or all your posts.  It allows you to dive into depth about your product, assure your consumers, and hook them with a great sales pitch without having to annoy the crap out of them.

Think about that the next time you take on a new project or product in your marketing lineup!